I'm not a career consultant.
Ten years inside accounting practice, then fifteen building the partner channels between accounting software and the firms that use it.
Free, thirty minutes. Opens my calendar in a new tab.
Both sides of the table
I spent a decade as an accountant, then fifteen years building and running accounting partner channels at Xero, Soldo and Satago. I have carried a number, run account management teams, built the enablement and hired the people to use it.
I have also sat on the other end of a vendor pitch, inside a practice, working out whether any of it was worth the disruption. Most people in this market have done one or the other. Doing both is why I can tell you what your channel looks like from inside a firm, and why that is rarely what the roadmap assumes.
If you want that read on your own channel, the quickest way to get it is a conversation.
Book a Discovery CallFree, thirty minutes. Opens my calendar in a new tab.
The Journey
25 years of bridging the gap between practice and technology.
Channel building is the job. Activation is the point.
The work is building, tuning and fixing accounting partner channels so they win business. What decides whether that business is still there next year is whether the firm ever changed how it works. That is the activation gap, and closing it is why this business exists.
Where the value leaks
I look at the whole channel, from who you are targeting to whether a partner ever rolls you out to a client. The leak is rarely where the dashboard says it is, and it is rarely only in one place.
Why people do not switch on
Signing up is a decision. Using the software is a behaviour, and the second does not follow the first. I borrow from formal change management to design for that rather than hope for it.