I'm not a career consultant.
Nomad Flow sits at the intersection of Accounting Practice Operations, SaaS Channel Sales, and Behavioural Science.
The "Unfair Advantage"
I spent a decade inside accounting firms, then another decade scaling SaaS channels at Xero, Soldo and Satago. I've run account management teams, built sales enablement programmes, and spent years working out why smart, capable people don't always do the things they're supposed to do. That last part is where formal Change Management practice meets real commercial experience.
The Journey
25 years of bridging the gap between practice and technology.
Behavioural Science in Practice
I use proven, science-backed models developed by the Behavioural Insights Team and used by the UK Government. These frameworks allow me to reverse engineer my 25 years of experience in accounting and accounting tech, ensuring insights can be effectively applied to close the Activation Gap.
Diagnostic Depth
I diagnose why a partner or staff member is not taking action by analysing the intersection of capability, opportunity, and motivation.
Behavioural Interventions
I design interventions that make the desired behaviour easy, attractive, social, and timely, ensuring frictionless adoption and clear value.