Insights & Resources
Tools, thought leadership, and podcasts to help you close the Activation Gap and drive genuine behaviour change.
Real talk. No fluff.
Join me as I sit down with founders, operators, and accounting leaders to discuss the reality of the software ecosystem, cutting through the feature-dumping to get to the behavioural roots.
Catch all of the episodes
Masterclasses & Webinars
Join us live or stream our previous deep dives on SaaS partner success and video content strategy.
Partner Channel Defibrillator
Sign-ups are up, an incentive is live, and almost nobody is actually selling. The sequel to The Three Silent Killers: 30 minutes on how to jump start a stalled partner channel, with three ways to find the pulse again.
Three Silent Killers of Accounting Channels
Most vendors who aren't getting results from their accounting channel go straight to more: more marketing, more workshops, more roadshows. Watch the full session to find out which of the three killers is stalling yours.
10 videos. 3 GTM categories. How to make them yourself.
Learn how to construct highly engaging product-led video tutorials and structured commercial tutorials for accounting channel partners to drive high-intensity adoption.
Free Diagnostic Tools
Assess your current state without committing to a full audit.
Channel Activation Scorecard
Where is your channel leaking partners? Answer a short set of questions and get an instant read on your activation strengths and weaknesses. The first step of the journey.
Take the Scorecard
Cost of Churn Calculator
Are you a SaaS vendor wondering how much revenue you are leaking due to poor activation? Use this free tool to see the financial impact of the Activation Gap.
Calculate Leakage
Channel Partner Calculator
Quantify the cost of an underperforming accounting partner channel. See how much revenue is being lost to dormant partners and what improved activation could look like.
Analyse Your Channel
Tutorials, Tips & Advice
My YouTube channel contains loads of how-tos, tips and advice for customer facing SaaS teams looking to improve their activation and retention strategies.
Visit YouTube Channel
Blog & Insights
Articles combining SaaS channel strategy with behavioural science.
New articles coming soon
I'm polishing up my initial batch of insights. Check back shortly for deep dives into behavioural diagnostics, intervention frameworks, and case studies on digital implementation.