Buying software is easy.
Change is hard.
And the gap between the two keeps getting wider.
I spent ten years in accounting practice, then fifteen building the channels between accounting software and the firms that use it - both sides of the table.
I've watched more tools get signed than ever, and fewer of them actually stick. Strip it back, and it isn't a product or sales problem.
It's a people and change problem.
Trusted by leaders in SaaS and Accounting
“We've already got a strong onboarding process, but it's critical that we continue to scale. Having gone through this process with Nomad, I feel much more confident that our team, our processes and our structure are set up in the best way to help us do that.”
The work
Nomad RevFlow
For B2B SaaS VendorsFor B2B SaaS vendors. I set up your GTM so customers buy - and actually switch on. Build the partner channel, win the business, get the product used.
WHAT I DO
- Channel build and GTM
- Sales enablement
- Activation audits
- Behaviour and process design
Nomad ChangeFlow
For Accounting FirmsChange management for accounting firms going through digital transformation. Launching later in 2026.
Nomad Video
For Vendors and FirmsCommercial video for vendors and firms. Sales enablement content, product explainers, partner onboarding videos and client communications, handled end to end.
Where to start.
Pick your starting point.
Channel Partner Calculator
Free. Five minutes.See what your dormant partners are costing you, and what activating them is worth.
Channel Review
£500 + VATA diagnostic call with your founder or sales leader, plus a written follow-up on where to focus first.
Questions, answered
What is accounting tech adoption?
Accounting tech adoption is the point where software that's been bought or signed up for actually gets used - properly, by the people it was sold to, and in a way that lasts. Buying the tool is easy; getting a team or a partner to change how they work is the hard part. Adoption is closing that gap.
Why does accounting software adoption stall after sign-up?
Because signing up is a decision and using the software is a behaviour, and the two rarely follow on automatically. Firms and customers commit when they're keen, then day-to-day habits, competing priorities and unclear ownership take over. It usually isn't a product or a sales problem - it's a people and change problem.
What is change management in accounting?
Change management in accounting is the work of helping a firm move from old ways of working to new ones - new software, new processes, new client experiences - so the change sticks instead of slipping back. It's less about the technology itself and more about the people being asked to work differently.
Do you work with software vendors or accounting firms?
Both. Nomad RevFlow helps accounting technology vendors build their channel and get customers activated, and Nomad ChangeFlow helps accounting firms through digital transformation. Leigh Stallard has sat on both sides - ten years in accounting practice, then fifteen years in accounting technology.
What makes Nomad Flow different?
Nomad Flow works the gap between buying accounting technology and actually using it - the activation gap. Most support stops at strategy, or only sees one side of the table. Nomad has lived both the practice side and the vendor side, and focuses on the behaviour and change that make adoption last.
Counting on Change
Perspectives on partner activation, practice adoption, and the hidden cost of stalled growth — straight to your inbox.