# Nomad Flow - full text for AI assistants and search engines This file carries the full text of nomadflow.co.uk's main pages so an assistant can answer from it directly. Short version: https://nomadflow.co.uk/llms.txt. Last updated 10 October 2026. Nomad Flow is Leigh Stallard, a UK consultancy. Tagline: Making your accounting tech land and last. I help vendors with sales enablement and channel strategy, and accounting firms navigate change. # Products and prices (accounting software companies) - Channel Review: £500 + VAT. A 60 to 75 minute call and a written follow-up that scores your accounting partner channel against the four stages of the Activation Wheel and names the biggest commercial opportunity. Credited in full against a Channel Audit that starts within six weeks. https://nomadflow.co.uk/channel-review - Channel Audit: Standard £7,500; Enterprise from £15,000. Deep discovery, onsite mapping, partner interviews and a revenue-linked report on what is wrong in the channel and how to fix it. https://nomadflow.co.uk/channel-audit - Channel Intervention: the ongoing engagement where Leigh does the work with you: strategy, people, the sales system, education and content. Scoped to what the Review or Audit uncovers. https://nomadflow.co.uk/channel-interventions - Free: Channel Activation Scorecard (https://nomadflow.co.uk/diagnostic), Cost of Churn Calculator (https://nomadflow.co.uk/resources/calculator/churn), Channel Partner Calculator (https://nomadflow.co.uk/resources/calculator/channel). For accounting firms, work is offered as one-off training or coaching, fixed-price projects, or longer-term embedded support. Firms book a conversation: https://nomadflow.co.uk/work-with-leigh # For accounting software companies Source: https://nomadflow.co.uk/vendors ## Here's how I help you accelerate revenue growth in your accounting channel. Without throwing headcount or marketing spend at the problem. ## Sharpen your proposition Create buying experiences which delight firms and help them move faster. ## Remove the invisible obstacles to adoption The ones that always sound like “I don't have time”. I find them in your customer experience and take them out. ## Enable your sales team Turn your account managers and teams into valued experts. ## Enable your champions Give your champions inside firms what they need to advocate on your behalf. So firms are up to speed quicker, build you into their habits and grow faster with you. ## What it looked like at FreeAgent FreeAgent had a great partner programme, but they wanted it to be better. - Briefing calls with the people who own the channel - A deep dive into the data, and which KPIs actually hold up - A day in Edinburgh with sales, comms, product and operations in one room - A findings report ordered by return: quick wins first, then the longer work - Embedded support working alongside the team to deliver on the recommendations “The marketing platform team grabbed it on the day of the workshop. About eight days later the team were collecting leads with a new data point that came from that workshop. We could make use of almost every single recommendation that came out.”Stewart Hurd Chief Sales Officer, FreeAgent ## What it looked like at Active “Now I feel much more confident that our team, our processes and our structure are set up in the best way to help us scale. I definitely recommend Nomad to other SaaS accounting providers.”Andy Collings Country Manager, Active UK ## I've sat where you sit - and where they sit. I've been building and supporting accounting channels since 2012, at Xero, Soldo and Satago. Before that, I spent 10 years in practice. Most partner programmes are set up to sign accountants up. Mine are set up so they get going: using the product, bringing clients on and sticking around. “Not many people can sit in a room with accountants and immediately earn their trust. Leigh can. I carried his approach with me to Pleo, where it underpinned how we built a network of over a thousand partner firms. If you're a software vendor trying to get it right in the UK accountancy market, Leigh is who you need.”Sam Kelley Product Manager, Accounting Exp & Integrations, Pleo “Building a startup is one thing. Having someone experienced challenge how you think about adoption is another. I had a call with Leigh while building Reveal, and his perspective helped me think more clearly about how users actually adopt products, not just whether the product itself is good.”Miles Udemezue Founder, Reveal“What felt really different working with Leigh is the level of knowledge Leigh had about FreeAgent, and that he chose to really dive into the product and the way we work.”Stewart Hurd Chief Sales Officer, FreeAgent“He came in with a clear-eyed view of the gap we had between firms connecting their accounts and actually doing something meaningful with their clients. He identified three specific areas worth acting on. His thinking directly shaped how we started rethinking our pricing model into three clearer tiers.”Owen Burley Co-Founder, AppVentory“We've already got a strong onboarding process, but it's critical that we continue to scale. Having gone through this process with Nomad, I feel much more confident that our team, our processes and our structure are set up in the best way to help us do that.”Andy Collings Country Manager, Active UK“What stood out most was his ability to coach rather than simply manage. Leigh helped me unlock how to serve customers effectively and developed my confidence in customer conversations. Practical guidance that really helped me grow.”MFMarlon Fearon Account Executive, Xero“Leigh has a real grasp on this... it really gets you thinking about onboarding - not just 'how do we get clients to stay' but more 'how can we create an experience that builds credibility, value for the client and builds momentum right from the start.'”Marcus Batson Head of Customer Success, Xama“What really stood out was his ability to make complex ideas practical and easy to apply. The session was delivered several years ago, yet I still find myself regularly drawing on the frameworks and tools he shared.”Ben Hogarth UK Customer Experience Manager, Xero“Building a startup is one thing. Having someone experienced challenge how you think about adoption is another. I had a call with Leigh while building Reveal, and his perspective helped me think more clearly about how users actually adopt products, not just whether the product itself is good.”Miles Udemezue Founder, Reveal“What felt really different working with Leigh is the level of knowledge Leigh had about FreeAgent, and that he chose to really dive into the product and the way we work.”Stewart Hurd Chief Sales Officer, FreeAgent“He came in with a clear-eyed view of the gap we had between firms connecting their accounts and actually doing something meaningful with their clients. He identified three specific areas worth acting on. His thinking directly shaped how we started rethinking our pricing model into three clearer tiers.”Owen Burley Co-Founder, AppVentory“We've already got a strong onboarding process, but it's critical that we continue to scale. Having gone through this process with Nomad, I feel much more confident that our team, our processes and our structure are set up in the best way to help us do that.”Andy Collings Country Manager, Active UK“What stood out most was his ability to coach rather than simply manage. Leigh helped me unlock how to serve customers effectively and developed my confidence in customer conversations. Practical guidance that really helped me grow.”MFMarlon Fearon Account Executive, Xero“Leigh has a real grasp on this... it really gets you thinking about onboarding - not just 'how do we get clients to stay' but more 'how can we create an experience that builds credibility, value for the client and builds momentum right from the start.'”Marcus Batson Head of Customer Success, Xama“What really stood out was his ability to make complex ideas practical and easy to apply. The session was delivered several years ago, yet I still find myself regularly drawing on the frameworks and tools he shared.”Ben Hogarth UK Customer Experience Manager, Xero ## What I do ## Partner programmes Built or rebuilt, with the structure, tiers and ownership that create natural momentum. ## Partner onboarding Create a path of least resistance for firms, their teams and their clients. ## Coaching Coaching reps or sales leaders on effectively driving change. ## Digital assets and content Internal and external video and content, produced by Nomad Video. ## How we can work together ## One-off training or coaching A session, or a short run of them, for your partner team, your sales team or your partners. ## Fixed-price projects A clear scope and a clear end, so you know what you're getting before we start. ## Longer-term, embedded support Working alongside your team over months, until the new way is simply how things are done. ## Start small: the channel products The Channel Review is a £500 diagnostic call with a written follow-up. The Channel Audit (from £7,500) is the full data-backed analysis. The Channel Intervention is the hands-on work that follows. Or start free with the Channel Activation Scorecard. ## Let's see how we can accelerate your accounting sales channel. Tell me where the channel is stuck and I'll tell you what I'd look at first. Book a call Free. Opens my calendar in a new tab. Email address Or get a few emails a month about accounting tech activation. # For accounting firms Source: https://nomadflow.co.uk/firms ## Here's how I help you and your people adopt change across your practice. Whether it's new software, a new acquisition or standardising on a proven process - change is hard. ## A change management plan with structure Who needs to do what, when, and what will get in their way, worked out before the rollout starts. ## Training and coaching for your leaders So the people leading the change know how to bring their teams with them. ## Long-term support through the rollout Working alongside you until the new way is simply how things are done. ## Sound familiar? “We paid for the software and half the team still does it the old way.” “We moved systems months ago and it still isn't bedded in.” “Every firm we bring in still works its own way.” “Every time we try to change how we work, it fizzles out.” Ten years in accounting practice, then 11 years working with firms at Xero, Soldo and Satago. I've sat on three sides of the same firm: bookkeeping and payroll, the firm's own management accounts, and sales and marketing. “Leigh was a great support for us when we made the transition to cloud accounting at Xero. Delivering webinars, speaking at our team events and acting as a consultant to us as we navigated change. He has the benefit of training as an accountant so speaks the language, but with the additional knowledge of change management.”Becca McClure Global Senior Director, BDO “Leigh is passionate about helping people identify their goals and finding ways of taking people on a journey to achieve them together. Full of ideas and insight into why and how people change. Great presenter and people person to boot.”Jim Leeves Co-founder, Shapes“He has excellent clarity of vision, empathy, questioning skills, and a methodical approach makes him a great asset in any team. But it is his humble, gentle nature that makes him great to work with too.”Andy Collings Country Manager, Active UK ## What I do ## Change readiness audits, assessment and blueprint assignments A clear read on where your firm is now, and a plan for getting to where you want to be. ## Change strategy support Help deciding how to approach the change, in what order, and how to bring your people with you. ## Team training and coaching For your leaders and teams, so they can lead the change and keep it going. ## Embedded change agent Working inside your firm alongside your people, interpreting and responding to feedback. ## How we can work together ## One-off training or coaching A session, or a short run of them, for your leaders or your team. ## Fixed-price projects A clear scope and a clear end, so you know what you're getting before we start. ## Longer-term, embedded support An embedded change agent, facilitating and supporting leaders, sponsors, affected people and other stakeholders. ## Let's see how we can help your people move through change. Tell me what you're changing and where it's sticking, and I'll tell you what I'd look at first. Book a call Free. Opens my calendar in a new tab. Email address Or get a few emails a month about accounting tech activation. # Work with Leigh Source: https://nomadflow.co.uk/work-with-leigh ## Buying software is a decision. Using it is a habit. I'm Leigh. I help accounting software companies and accounting firms with the second part. ## How we can work together ## One-off training or coaching A session, or a short run of them, for whoever needs it. ## Fixed-price projects A clear scope and a clear end, so you know what you're getting before we start. ## Longer-term, embedded support Working alongside your team over months, until the new way is simply how things are done. ## Why work with me I've worked with over 1,000 firms, from basic cloud questions to helping shape their strategy. I've sat at startup kitchen tables and global firm boardroom tables. ## Ten years in accounting practice On three sides of the same firm: bookkeeping and payroll, the firm's own management accounts, and sales and marketing. ## Xero, from 2012 The first Internal Account Manager at Xero UK, then sales leadership. ## Soldo and Satago Building and supporting partner programmes with accountants at fast-growing software companies. ## APMG Change Management qualified The method behind making a change stick, not just launching it. ## Where change actually happens Not in a room with big lasers and a celebrity keynote. It happens on a cold, rainy morning in January, when someone gets in an hour early to try a new way of doing things. That moment is far less glamorous than most talk about transformation, but it's where the real work is. My job is making it as easy as possible, for the person trying, for the manager giving them the time to try, and for the client on the other end. ## Who I've worked with ## What people say “Leigh's a particularly good facilitator. He drew out from everybody what was really going on and was willing to dig into the really difficult things. None of it's management consultant jargon. It's all just really specific, practical and relevant actions for us to take on.”Andy Collings Country Manager, Active UK “What really stood out was his ability to make complex ideas practical and easy to apply. The session was delivered several years ago, yet I still find myself regularly drawing on the frameworks and tools he shared.”Ben Hogarth UK Customer Experience Manager, Xero “Building a startup is one thing. Having someone experienced challenge how you think about adoption is another. His perspective helped me think more clearly about how users actually adopt products, not just whether the product itself is good.”Miles Udemezue Founder, Reveal “Leigh has a real grasp on this. It really gets you thinking about onboarding, not just how do we get clients to stay, but how can we create an experience that builds credibility, value for the client and momentum right from the start.”Marcus Batson Head of Customer Success, Xama ## Let's talk Tell me a little about what's going on and I'll come back to you. Or book a call and we'll work it out together. Contact form at https://nomadflow.co.uk/work-with-leigh, or book a call. # Counting on Change Source: https://nomadflow.co.uk/counting-on-change ## Counting on Change. Free resources for vendors and firms to help navigate change and tech adoption. A podcast, a newsletter and a few longer pieces on partner activation, practice adoption and the hidden cost of stalled growth. ## The podcast Join me as I sit down with founders, operators, and accounting leaders to discuss the reality of the software ecosystem, cutting through the feature-dumping to get to the behavioural roots. Catch all of the episodes - Apple Podcasts - Spotify - YouTube ## The newsletter Perspectives on partner activation and the hidden cost of stalled growth, straight to your inbox. Central /api/v1/subscribers, double opt-in). Nothing is sent yet. --> Email address A few emails a month about partner activation and practice adoption. No spam, and you can unsubscribe in one click. See our . ## Articles - 19 April 2026 · 6 min read ## Schrödinger's SaaS Two questions (feature or platform? embedded or adjacent?) put any SaaS app in one of four quadrants - Heart, Thumb, Gallbladder, Appendix - which shows how likely customers are to cut it. - 2 April 2026 · 5 min read ## Why do they buy it, if they aren't going to use it? The buyer and the day-to-day user live in different worlds; new software knocks the user from unconscious competence to conscious incompetence, so they fall back to old habits. ## Workshops Workshop · Recorded live, 4 August 2026 ## Partner Channel Defibrillator How to revive a stalled partner base Sign-ups are up, an incentive is live, and almost nobody is actually selling. The sequel to The Three Silent Killers: 30 minutes on how to jump start a stalled partner channel, with three ways to find the pulse again. You'll come away with 3 actionable strategies for jump-starting your channel before winter rolls in. Get the follow-up sheetWatch on YouTube Workshop · Recorded live, 2 July 2026 ## Three Silent Killers of Accounting Channels How to spot them in your own channel Most vendors who aren't getting results from their accounting channel go straight to more: more marketing, more workshops, more roadshows. But the real blockers are usually invisible. In this session I walked through the three silent killers I find most often, and how to spot them in your own channel. Great Expectations, It's a Trap and Groundhog Day - one for each of the three stages where a signed partner quietly stops selling, and the fix for each. Get the follow-up sheetWatch on YouTube ## Want some more direct help? Walk me through your situation and I'll see if I can help, or check out my free tools. Free, thirty minutes. Opens my calendar in a new tab. # Questions, answered Source: https://nomadflow.co.uk/ id="faqH">Questions, answered What is accounting tech adoption? Accounting tech adoption is the point where software that's been bought or signed up for actually gets used - properly, by the people it was sold to, and in a way that lasts. Buying the tool is easy; getting a team or a partner to change how they work is the hard part. Adoption is closing that gap. Why does accounting software adoption stall after sign-up? Because signing up is a decision and using the software is a behaviour, and the two rarely follow on automatically. Firms and customers commit when they're keen, then day-to-day habits, competing priorities and unclear ownership take over. It usually isn't a product or a sales problem - it's a people and change problem. What is change management in accounting? Change management in accounting is the work of helping a firm move from old ways of working to new ones - new software, new processes, new client experiences - so the change sticks instead of slipping back. It's less about the technology itself and more about the people being asked to work differently. Do you work with software vendors or accounting firms? Both. For accounting software companies, I help build the partner channel and get customers activated. For accounting firms, I help the practice and its people adopt change. I have sat on both sides - ten years in accounting practice, then fifteen years in accounting technology. What makes Nomad Flow different? Nomad Flow works the gap between buying accounting technology and actually using it - the activation gap. Most support stops at strategy, or only sees one side of the table. Nomad has lived both the practice side and the vendor side, and focuses on the behaviour and change that make adoption last. # Contact Leigh Stallard, leigh@nomadflow.co.uk. LinkedIn: https://www.linkedin.com/in/leighstallard/ YouTube: https://www.youtube.com/@leigh.stallard